Manoj Madaan
National Best-Selling BookLaunch: 19 Sept 2026 at IIC

Deputy: Second to None

Unlocking the invisible architecture of leadership, career growth, and conscious influence from the second seat.

Deputy: Second to None — Front & Back Cover

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Overview

About the Book

Deputy is not about a title. It is about an emotion.

It is for everyone who has ever felt capable yet overlooked, worked hard yet remained unseen, or wondered why career growth seems slower than their potential.

Through a compelling story, Deputy: Second to None helps readers realize that the protagonist's journey is, in many ways, their own. Blending relatable emotions, fascinating insights from the world around us, and practical leadership lessons, the book offers a clear framework to understand the invisible forces that shape careers and, more importantly, a pathway to navigate them with awareness, purpose, and action.

Author's Perspective

Why this Book?

“Why did you write a book on Deputy?”

It's a question I've been asked many times by friends, colleagues, and even by people who knew me well. Every time I answered it, I found myself going back to the same memories, not of boardrooms or strategy meetings, but of conversations.

Conversations with talented people.

People who were intelligent, hardworking, committed, and respected. People who had done everything they were asked to do. Yet, somewhere during our conversation, almost all of them would pause and say something like...

“Why isn't my contribution being seen”

“Why am I not getting the recognition I deserve”

“I feel my career has stopped moving.”

“I don't know what more I need to do.”

“Maybe I've been forgotten.”

At first, I thought these were isolated experiences. But after years of coaching, mentoring, leading teams, and simply listening, I realized something surprising.

It wasn't an exception.

The feeling of being stuck doesn't discriminate. It isn't limited to a particular age, designation, or industry.

We love stories of success. We celebrate the person on the stage, the CEO, the founder, the champion, the face everyone recognizes. But very few people know about the people who helped that person to get there.

That realization stayed with me.

In fact, it stayed with me long enough to evolve into a seven-year journey of notes, reflections, conversations, and eventually, this book.

As my reflections deepened, I realized that writing this book was not merely about sharing observations. It was also my attempt to live my life's purpose:

“Helping everyone become a better version of themselves through the means they select themselves.”

As I explored the idea of the Deputy, I discovered that it is not confined to the corporate world. The phenomenon exists everywhere.

The Sports Analogy

For generations, football fans have celebrated the brilliance of stars such as Lionel Messi, Cristiano Ronaldo, Pele, Diego Maradona, Kylian Mbappe. Even people who do not follow football know their names.

Such is the power of being at the forefront. They scored goals, won awards, broke records, and captured global attention.

Yet, for a moment, pause and think about what made those moments possible.

These players were not playing alone.

Every memorable goal was made possible by teammates who defended, created space, recovered possession, built momentum, delivered crucial passes, and assisted at exactly the right moment. If the ball never reached the star striker, the goal would never have happened.

The world remembers the goal scorer.

Far fewer remember the players who made the goal possible.

Yet their contribution was no less significant.

And perhaps some of them have asked the very same questions:

“Why isn't my contribution being seen”

“Why am I not getting the recognition I deserve”

That is the essence of the Deputy.

Every inspiring presentation delivered by a leader has usually been shaped by a team working tirelessly behind the scenes.

Every successful CEO stands on a foundation built by countless contributors whose names never appear in headlines.

Every accomplished leader has benefited from trusted advisors, partners, team members, and deputies who shared the weight of decisions and responsibilities.

Sometimes those deputies are just as capable as the people they support.

The difference is often not capability.

It is visibility.

And visibility has a profound impact on how contribution is perceived.

This book was born from those questions.

If you are someone who feels capable of more... if you've ever wondered why your contribution isn't fully recognized... if your career feels stuck despite your efforts... or if you've found yourself working tirelessly while someone else receives the credit...or if you want to understand how to create a path to next level…

I wrote this book for you.

Because I have come to believe that being a Deputy is not about standing behind someone.

It is about becoming someone.

Because in the end, the Deputy is not second-class.

The Deputy is simply Second to None.

Who Should Read this Book

A Deputy….

who influences decisions, enables leaders, and wants to maximize impact beyond title and recognition.

A CEO, COO, CFO, or Functional Head….

who wants to create an environment where talent, contribution, and potential are recognized beyond titles.

An HR or Learning Leader....

who seeks to build an inclusive culture where everyone's contribution is valued and recognized, not just that of those who are visible.

A Future Leader....

preparing for greater responsibilities and wanting to build influence, credibility, and leadership presence well before formal authority arrives.

A Manager....

looking to lead with greater awareness, build stronger teams, and recognize the hidden contributors who drive collective success.

A Business Leader....

who wants to identify, develop, and empower the often-unsung heroes within the organization whose impact is critical to its success.

A Professional....

who feels overlooked despite consistently delivering value and wants to understand the hidden dynamics of career growth.

Anyone Who Feels Their Potential Is Greater Than Their Current Position....

and wonders why their growth hasn't matched their capability.

Anyone Committed to Conscious Leadership....

who believes success is not measured only by personal achievement, but by the positive impact created in the lives of others.

Book Insights

What to Expect

In Deputy: Second to None, you'll meet Ram, a character who may remind you of a colleague, a friend, or perhaps even yourself.

Like many professionals, Ram is talented, hardworking, and deeply committed. Yet he often finds himself questioning why his efforts do not always translate into the growth, recognition, or opportunities he deserves.

Along with Ram's journey, here is what you can expect to discover:

Expect a story that feels familiar

Expect to recognize the emotions of being capable yet overlooked

Expect eye-opening insights drawn from everyday life, nature, history, human behaviour and spirituality

Expect practical pathways rather than just inspirational ideas

Expect to uncover the blind spots

Expect to see the concept of the "Deputy" in a new light, not as a position in a hierarchy

Expect to understand why recognition often lags behind contribution

Expect to celebrate the unsung hero within yourself

And above all, expect to finish this book with greater clarity, deeper self-awareness, and renewed confidence to become truly Second to None.

Excerpt from Book

The 6 Stages of Ram's Journey

6 stages of Ram's journey

Advance Praise

Reading this book changed the way I look at my current and former deputies. It replaced assumptions with gratitude, empathy, and a deeper appreciation of their challenges.

Tushar Rathod

Chief Executive Officer, See and Recruit

Some books teach you. This one sees you. For anyone who has checked every box and still felt overlooked, Deputy: Second to None is the companion you didn’t know you were waiting for. It doesn’t promise the spotlight. It promises something better, the dignity of your own ground.

Ankush Maria

Risk Management Leader & Gurgaon Center Leader, EY Global Delivery Services

A deputy isn't a "failed Number One." They are high-potential and sharp individuals who provide the Strategic Direction and Critical Thinking to the task, programme, company or the individual they are supporting!

Whether they eventually take the top spot or remain the power behind the scenes, their contributions are, as the title suggests, Second to None.

Muhi-Uddin Farooqui

Global Service Delivery Head, Allianz Partners, India

An engaging and thought-provoking book that explores a common career dilemma from multiple angles. Manoj skillfully draws on his rich corporate experience, weaving in valuable lessons from sports and history to bring his insights to life. I highly recommend this book as an excellent primer for anyone seeking to navigate their career with greater clarity and confidence.

Mamta Chander

Partner, EY Global Delivery Services

Having known Manoj for nearly two decades, I have seen his rare ability to understand people, leadership and human potential beyond titles. Deputy: Second to None beautifully challenges conventional definitions of success and celebrates the quiet strength of those who create extraordinary impact, often away from the spotlight.

Mukul Pachisia

Veteran Business and Operations Leader

Deputy: Second to None powerfully challenges the notion that leadership is defined by title. Manoj brings to life an often-overlooked truth - some of the most influential leaders create extraordinary impact from the second seat. The blend of practical frameworks, compelling stories, and authentic reflection makes this a valuable guide for professionals navigating growth, purpose, and ambition. A timely reminder that true leadership is measured by influence, not position.

Sandeep Kohli

Deputy Vice Chair – Talent, EY Global Delivery Services

Perspectives from Industry Leaders

Not all crowns sit on the top. Deputy dismantles obsession with the corner office and replaces it with something far more powerful: a sense of purpose that no title can grant or take away.

In a world that worships the summit, Manoj Madaan makes a quietly radical argument: the most enduring power is often exercised one or two steps below it. Deputy attempts to fundamentally rewire how we understand leadership, legacy, and what it truly means to matter.

Sandeep Chandak

Partner, Elham Credit Partners

This book is an interesting read, carefully woven to best describe dilemma that most of the corporate professionals undergo in their quest to be on the top. Manoj has built a strong and gripping story line with interesting comparisons across the world of sports, tech giants and ultimately the journey within. This book underpins the key fundamental that all the battles are first fought in our mind then executed externally. Very interesting take on the corporate world, surely a must read.

Kshama Dhir

Head Global Business Solutions, Kroll India

Deputy: Second to None is a fierce and timely book on the dignity of leading from the second seat. It offers the strategic second not consolation, but clarity, authority, and a more exacting understanding of influence. What makes it memorable is its refusal to reduce leadership to title alone; it treats ambition with seriousness and respect. It resonated with my own journey, while quietly affirming a deeper view I hold — that strength and warmth are not rivals, and that the feminine (Prakriti - represented universally as numeral ‘2’) carries her own power.

Balaji Iyer

Managing Partner, Baker Tilly One India

Deputy: Second to None is one of those rare leadership books that makes you pause and reflect on your own journey. As I read it, I found myself revisiting different phases of my career and realizing that almost every leader spends significant time being a 'deputy' in one form or another. My personal favourite section is the chapter on 'The Fluidity and Subjectivity of Being a Deputy.' It brilliantly captures the reality that being a deputy is not a designation—it is a mindset and a phase that almost all of us have experienced, often without recognizing it. Few debut books combine practical wisdom with such authenticity. You won't read this like a first book; you'll read it like the work of someone who has spent years observing leadership from close quarters.

Neeraj Lal

CFO, Unilever Indonesia

Deputy made me revisit an early lesson in life I learnt on school football field: when I was moved from a forward position to centre-half, I initially felt I had lost the glamour—and the goals. Over time, I discovered that the less 'spotlight' positions gives a far wider view of the game, made me a bulwark for the entire team, and strengthened relationships across the field. That, to me, is the deeper wisdom of Deputy: stepping away from the limelight can sometimes expand, rather than diminish, your life—giving you the freedom to explore wider ground, build deeper networks, pursue passions beyond your title, and create influence without constantly performing an image. The book gently asks a powerful question: are we chasing the spotlight, or are we building a life of substance? The book gently touched various aspects of living life self-aware than chase external attestation.

Vipul Mittal

Veteran GCC Business Leader

‘Deputy: Second to None’ is quite a humbling experience and provides a thought-provoking perspective of ‘success’ to the readers. Author’s ability to weave fiction with real-life examples delivers impactful message. Ultimately, Deputy’s realisation of self-worth in his / her own eyes is the most satisfying than finding success in an ‘impermanent’ corporate title. Author’s articulation of ‘success’ using ‘perception vs fact’ lens is startling. Truly mesmerised!!

Ram depicts a powerful character and in true sense is a warrior. Though at times dejected and feeling victim, Ram delivers a strong message of believing in self over an impermanent affirmation from outside world. I can visualise being in position of Ram on multiple occasions both in personal and work life. And can strongly vouch that each such occasion felt more satisfying after connecting to the Purpose instead of being ‘No. 1’ or ‘kingmaker’. Author reaffirms my strong belief in ‘karma’ and measuring the success of actions by the ‘purpose’ than ‘title”.

Sandeep Saboo

Managing Director, AB CarVal

We live in a world that often measures success by titles, positions, and the race to be “Number One.” Yet some of the most influential people are not those who stand in the spotlight, but those who quietly create impact, and shape outcomes from the seat beside it. Deputy: Second to None is a powerful reminder that true leadership is not defined by where you sit, but by the value you create, the lives you influence, and the legacy you leave behind.

Drawing on compelling stories, practical wisdom, and deep human insight, Manoj Madaan challenges conventional thinking about ambition, achievement, and self-worth. He covers every professional who has ever felt overlooked, underestimated, or stuck despite giving their best.

This book is more than a guide to career growth. It is an invitation to redefine success on your own terms. Its message is both liberating and enduring: your worth is never determined by a title, and your impact is always greater than your designation.

Ajay Bagga

Managing Director, Zimmer Biomet India

Deputy: Second to None addresses a challenge that is rarely spoken about, yet almost universally experienced. Throughout my career, I have met exceptionally capable professionals who consistently delivered results but still felt their growth had stalled. Their frustration was not a lack of ability, but a lack of clarity about how to move from being dependable contributors to recognized leaders.

This book gives those experiences a voice—and, more importantly, a way forward. Manoj has skillfully combined engaging storytelling with practical insights that resonate with professionals and leaders at every stage of their careers. It is remarkable that this is his debut book; the depth of thought, balanced perspective, and clarity of expression reflect the confidence of a seasoned author.

The greatest strength of this book is its ability to reassure readers that feeling overlooked or "stuck" does not mean they have reached a dead end. Often, what appears to be a pause is a period of preparation—an opportunity to develop the mindset, capabilities, and perspective required for greater responsibilities.

My message to every reader is simple: if you feel stuck, overlooked, or uncertain about the next step in your career, read this book with an open mind. You may discover that what feels like a setback is, in fact, the foundation for your next chapter of growth and success.

Amit Gupta

Partner, EY India

It was a pleasure to read Deputy 2nd to None by our distinguished alumnus, Mr. Manoj Madan. The book offers a refreshing and insightful perspective on a role that is often overlooked but is indispensable to the success of every institution—the deputy, the second-in-command.

Through the journey of Ram, who repeatedly faces the disappointment of missing promotions, the author beautifully illustrates that true leadership is not always defined by designation but by purpose, commitment, and the ability to enable others to succeed. The narrative reminds us that the value of a deputy lies not in being second, but in being dependable, resilient, and indispensable.

Drawing upon real-life examples, the book celebrates those who quietly contribute, inspire teamwork, and strengthen organisations from behind the scenes. It encourages readers to embrace personal growth, redefine success, and recognise the dignity and significance of supporting leadership.

Mr. Manoj Madan deserves appreciation for presenting this profound message in an engaging and relatable manner. As an alumnus of our college, his work is a matter of pride for the entire SRCC fraternity. I congratulate him on this thoughtful contribution and wish the book the wide readership it truly deserves.

Aruna Jha

Vice Principal, Shri Ram College of Commerce, Delhi University

Deputy: Second to None came to me at a moment when I was reflecting on the nature of leadership and the often unsung roles that hold organisations together. Manoj Madaan’s work resonated deeply — not just as a professional who operates in complex, multi-stakeholder environments, but as someone who witnesses, every day, how the most consequential work is often done by those who are not at the centre of the stage. The book is a timely reminder that being a Deputy is not about waiting in the wings — it is about holding the weight of responsibility with quiet competence, building trust across layers, and often being the bridge between vision and execution. For leaders around me — whether they carry a formal title or not — this book reframes what it means to lead from where you stand. My own sense is that a true Deputy is defined not by rank, but by the breadth of their accountability and the depth of their reliability. In that sense, every great leader has, at some point, been the finest Deputy — and Manoj captures this truth with rare clarity.

Ramesh Ramaka

Partner & Global Delivery Client Services Leader, Grant Thornton

Deputy: Second to None by Manoj Madaan is written for the countless professionals who watch promotions pass them by, see their growth lag behind their capability, and feel their hard work go unnoticed even when they have done everything right. This book is essential reading for ambitious deputies, emerging leaders, and CXOs who want to build fairer, more conscious organizations.

Built around a six-stage model — the Deputy Pathway of Dilemma, Discovery, Differentiate, Define, Destiny, and Direction — the book traces both the emotional and strategic journey of succeeding in a #2 role with clarity and purpose. Through the journey of Ram and vivid examples from boardrooms, sports fields, and everyday workplaces, Manoj uncovers the hidden forces that shape careers: psychological biases, workplace politics, inner mindsets, and the powerful influence of perception.

Rich with practical guidance — from cultivating likability and amplifying strengths to finding mentors and deepening self-awareness — the book empowers deputies to take charge of their own trajectory. Readers come away with a practical roadmap to turn a “Number Two” label into a platform for influence, impact, and inner clarity.

Drawing on decades of leadership experience and real-world organisational journeys, Manoj offers a rare blend of emotional honesty and actionable structure. Deputy: Second to None is, at heart, a tribute to the unsung, affirming that being second in role is never second in worth. I wholeheartedly wish Manoj every success with this important and timely book.

Viyom Jain

Managing Director, Nagarro India